the more attractive church with the more rockin’ worship, more dynamic preacher, fancier facility, better coffee, bigger kids’ or students’ ministry, etc., but five to six years later (and in many cases, even less), they become dissatisfied with that experience and are ready to go find another. It seems in fact that the very paradigm of the attractional church creates this instability. As a church seeks to speak into a particular demographic or life stage, channeling significant resources into certain